Why Meta is winning the micro drama wars

Fecha de publicación: 8 de octubre de 2026, 21:23

Mark Zuckerberg's Meta has become a huge beneficiary of the micro drama boom by harvesting ad dollars and free content at the same time. Finn Gomez/Getty Images Micro dramas are huge in China, and growing in the US and the rest of the world. The mini-shows are starting to turn into real ad money…