Visa's CMO is giving the brand a new look and betting that less is more

Fecha de publicación: 21 de octubre de 2026, 12:00

Visa CMO Frank Cooper III is freshening up the company's look. Jason Mendez/Getty Images for The Whitaker Peace & Development Initiative Visa is rolling out a new "V" to pop on mobile screens as people move to contactless payments. It's the company's first refresh of this size since 2021. Other…