Top influencer marketers describe 3 big challenges facing the industry

Fecha de publicación: 23 de octubre de 2026, 11:00

E.l.f. Beauty hosted an influencer activation at Coachella. VALERIE MACON / AFP via Getty Images Influencer marketing can be messy and unpredictable. We asked top creator marketers about the main challenges they face when running campaigns. Marketers said choosing talent, approving content, and…