The $200 billion retail media boom is causing headaches for CMOs

Fecha de publicación: 30 de septiembre de 2026, 11:00

McDonald's is one of the latest entrants to the retail media fray, which is becoming increasingly crowded for CMOs. Katy Blackwood/NurPhoto via Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. The newish marketing…