PacSun CEO: Brands Mean a Lot to Young People Today

Fecha de publicación: 30 de octubre de 2026, 22:01

Brieane Olson, CEO of PacSun, says that the retailer’s core customer is 16 to 24, while it is also tracking differences between Gen Z and Gen Alpha. Drawing on a PacSun Youth Report conducted with GlobalData and surveying 6,000 young people, Olson said mental health ranks as their top priority. She…