Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.

Fecha de publicación: 30 de septiembre de 2026, 11:30

Marketers made the AI investments. Most are still waiting for the returns. Brontë Wittpenn/San Francisco Chronicle via Getty Images A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Marketers have gone all in on AI. Now comes…