Netflix Launches First AI-Branded Content Recommendations Feature on TVs

Fecha de publicación: 3 de noviembre de 2026, 18:00

Netflix, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature aimed at spurring users to find something new to watch. The company on Tuesday (Nov. 3) is debuting AI Discover, a new feature on the Netflix TV app, initially to a limited number of subscribers…