Millennials and Gen Z are excitedly buying Lego, plushies, and other toys. It's becoming big business.

Fecha de publicación: 27 de octubre de 2026, 9:30

Harrison Woodward builds and collects Lego products, including cars. Cassidy Araiza for BI As a child, you may have sung along to Toys R Us' iconic jingle about not wanting to grow up. Decades later, many millennial and Gen Z adults are taking that motto seriously. Adults are rediscovering how…