McDonald's surprise exit from the FIFA World Cup shows how big brands are rethinking sports sponsorships

Fecha de publicación: 28 de octubre de 2026, 10:30

McDonald's is exiting the World Cup. Patrick Smith - FIFA/FIFA via Getty Images A version of this post appears in CMO Insider. Sign up for Business Insider's marketing newsletter. McDonald's is exiting the playing field. The fast-food giant's surprise decision to end its 32-year run as a FIFA World…