Lyft starts a business travel brand, escalating its Uber rivalry

Fecha de publicación: 15 de octubre de 2026, 15:31

Lyft is starting Alcove, a new brand aimed at business travelers. Paul Bersebach/MediaNews Group/Orange County Register via Getty Images Lyft is starting a new business-focused ride brand. Alcove will offer chauffeur services using a company that Lyft acquired last year. Both Uber and Lyft are…