Influencers have a baby boomer problem

Fecha de publicación: 21 de octubre de 2026, 11:45

Baby boomers, like this baby right here, often find influencers … annoying. Debrocke/ClassicStock/Getty Images A version of this post appears in CMO Insider. Sign up for Business Insider's marketing newsletter. Influencer marketing to baby boomers hits different — and not in the way brands…