Influencer marketers are leaning into FOMO to cut through the noise

Fecha de publicación: 16 de octubre de 2026, 10:00

Substacker Erika Veurink hosted a pop-up vintage sale for her readers at Rothy's. Courtesy of Rothy's A version of this post appears in the CMO Insider: Creator Brief newsletter. Sign up for Business Insider's marketing newsletter. The latest hot marketing KPI: RSVPs. Creators ranging from…