Ice Cube on Big3 League: In a Great Position To Scale

Fecha de publicación: 30 de octubre de 2026, 21:55

Ice Cube, CEO & Co-Founder of the Big3 basketball league, says audiences want more basketball in the summer and argues that the league has helped professionalize three-on-three play. He describes basketball as a globally beloved sport and say the league is well positioned to grow, noting that it is…