Citi is jumping into the ad business and entering a fast-growing and competitive market

Fecha de publicación: 23 de septiembre de 2026, 12:30

Abhinav Anand, head of value cards, lending, and commerce at Citi, wants to connect advertisers with Citi's customers. Citi Citi is jumping into the advertising business. The bank is letting brands target ads to its more than 70 million customers based on their spending habits. It's the latest…