Bilt’s CMO is betting big on marketing that's hard to measure

Fecha de publicación: 14 de octubre de 2026, 11:40

The launch of the Bilt Locals merch collection is part of a strategy to turn customers into willing brand ambassadors. Bilt A version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter. Bilt CMO Zoe Oz thinks traditional advertising is…