Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.

Fecha de publicación: 9 de octubre de 2026, 9:17

Amazon's 'About You' pages have gone viral with silly — often incisive — descriptions of their customers. Bloomberg/Getty Images Amazon says its "About You" profiles use activity on its own services — not outside data. The profile draws on purchases, searches, reviews, lists, and Alexa for Shopping…